- ❌ No music — use nasheed, Quran recitation, voiceover, or sound effects
- ✅ Religious sensitivity in all messaging
- ✅ Arabic-first for KSA audience
- ✅ Respect for Islamic values and Saudi culture
- AIDA: Attention → Interest → Desire → Action
- PAS: Problem → Agitate → Solution
- BAB: Before → After → Bridge
¶ Visual Standards
To be defined per entity
¶ Brand Voice
To be defined per entity