| Metric | Definition | Target |
|---|---|---|
| Engagement Rate | (Likes+Comments+Shares) ÷ Reach | TBD per platform |
| Follower Growth | Net new followers per month | TBD per entity |
| Reach | Unique users who saw content | TBD |
| ROAS | Revenue ÷ Ad Spend | TBD |
| Conversion Rate | Purchases ÷ Visitors | TBD |
| CPC | Cost per click | TBD |
| CPM | Cost per 1000 impressions | TBD |
To be filled with industry averages