Welcome to the digital marketing knowledge base for Samaya Investment Group and its entities.
This is the central reference for how we plan, execute, and measure our digital marketing across all brands and platforms.
How work is organized — team roles, approval processes, publishing calendars, campaign lifecycle, and reporting cadence.
How to do the work — platform-specific guides (Instagram, TikTok), paid ads framework, content creation guidelines, SEO, and brand execution guides.
The context we operate in — KSA digital landscape, audience personas, competitive intelligence, and campaign archives.
How we collect and act on data — data sources & pipelines, KPIs & metrics, dashboard guides, and reporting templates.
What we use — tech stack, social accounts directory, content specs & dimensions, and a bilingual marketing glossary.
🌐 This knowledge base is available in English and العربية. Use the language switcher to change.